The 96th annual Pride of the Prairies Bull Show and Sale returns to Lloydminster on March 8 to 9 at the Lloydminster Exhibition Grounds.
The event kicks off on Sunday, March 8, when consignment sellers will showcase 114 bulls. Potential buyers can then purchase the bulls via auction on Monday at 1 p.m.
Lloydminster exhibition agricultural manager Sam Hardstaff feels optimistic that the floundering economy in many parts of the prairies will have no impact on attendance or activity. “The cattle market’s strong right now,” she said, “so we’re looking forward to a good sale.”
In fact, Hardstaff said she believes this year’s show could generate higher sales than it did in 2014 because of how strong the cattle market looks. Pride of the Prairies expects around 1,000 people to walks through the Exhibition’s doors over the two days.
The exhibition will also host the fourth annual GMack Progress Steer and Heifer Show on Saturday, in conjunction with the bull showcase. “This year, we’re very excited to have 100 head of progress steer and heifers - 50 steer and 50 heifers,” Hardstaff said.
Before that, though, the junior show takes over at 6 p.m. on Saturday, March 7.
Pride of the Prairies is also introducing an online element to the event this year, as folks can watch the show at the Direct Livestock Marketing Systems website.
As for what any first-time attendees can expect to experience at the event, Hardstaff summarizes the experience in four words, “Good cattle. Good friendship.”